Customer Loyalty Programs are a great way to make your customers feel valued, and to keep them returning again and again. Top to Toe EPOS systems make it incredibly easy for you to set up and run your own!
Use Top to Toe with tailored marketing campaigns to communicate with your customer database, encouraging repeat business with relevant offers or news
An EPOS system with CRM goes further than just storing customer data. EPOS customer management reporting gives you the tools you need to market in the right way to the right customers.
A customer visiting an extra few times per year may amount to £250 extra turnover. Just ten customers being brought back like this, over ten years, amounts to £25,000 extra turnover.
For returning customers you can use Top to Toe to set up an account, giving them a much more personal shopping experience, which will encourage them to keep returning to your store.
CRM refers to the process in which a business reports on gathered customer data before using the findings to build and strengthen customer relationships. Both data analysis and customer communications are an important part of CRM and how a business nurtures its customer database.
Retailers use EPOS systems with integrated CRM technology to identify trends in their customers’ purchases. These trends can then be used to run targeted marketing campaigns aimed at encouraging repeat business.