A Specialist EPOS Solution for Clothing & Footwear

Dramatically improve the performance of your clothing, sportswear, footwear and school wear shops

“For someone using a ‘general (non-size/colour) system’ like we used to, I’d certainly recommend that they move over to Top to Toe”

Mr Cricket (Sportswear)

“5 stars all round, great product and you couldn’t ask to speak to friendlier people.”

Eccleshall Saddlery (Equestrian)

“Even the new sales assistants can adapt to Top to Toe within minutes.”

Pie Clothing (Fashion)

“Top to Toe have greatly helped us manage & develop our stock system over the last few years. Their helpful & knowledgeable staff are always on hand to help.”

Tacklebag (Sportswear)

“Once the products are on Top to Toe, it’s very easy to then put those products onto a website.”

Angels Uniforms (Schoolwear)

“Friendly EPOS, insightful reporting facilities, seamless website integration and a friendly customer care & training team.”

RunPod (Footwear)

“Cannot praise the technical team enough, whenever we have issues they are always on hand, efficient, quick and get the problem resolved quickly! Excellent service.”

Sheen Sports (Sportswear)

“We used to do stock management manually. Top to Toe came to make such a big difference to all of our staff.”

Uniform 4 Kids (Schoolwear)

“Top to Toe has a really easy way of spotting trends – I’m able to identify what sizes, colours and styles are selling best. It’s intuitive, anyone can use it”

Claudio Lugli (Fashion)

“Incredibly easy to use, saving me hours upon hours per week. It’s both transformed my business and my day-to-day tasks.”

Michael Leigh Menswear (Fashion)

“Top to Toe was a revelation – we run much more efficiently now. We couldn’t run our business in the current climate without it”

Burrs Shoes (Footwear)

“Within seconds you can find things incredibly quickly using Top to Toe’s filter. Previously, we were trawling through lines and lines of data”

Uniform 4 Kids (Schoolwear)

What is an EPOS Solution?

An EPOS solution will help you better manage key aspects of your retail business. If it’s a full EPOS solution, rather than just a stand-alone till, then it will link the receipt of goods through to recording sales at tills and via web sites – bringing everything together in one place..

Should I use a generalised system?

There are general retail solutions aiming to cover multiple areas of retail, but because every retail sector is different there will probably be a ‘best solution’ that is tailored to your particular sector – a sector specialist.

Why use a Sector Specialist?

A sector specialist will almost certainly offer a solution which is many times faster to operate than a more general system, saving you hours each day of staff costs.

A specialist solution will also be clearer and more powerful, it will work the way YOU need it to. Its clearer so it allows you get to the decisions that grow your bottom line in hours or days, rather than months or seasons.

Benefits of the Top to Toe EPOS System

Get your stock onto websites and ecommerce stores automatically

Many times faster to operate than a more general system

Track, understand and stay in touch with individual customers better

Clearer analysis so that you get to the decisions that grow your bottom line in hours or days, rather than months or seasons

Sector specific, so 3,400% faster than a general system to understand the figures in your system

Make the right decisions at every level – our EPOS system is vital to manage your stock and finances accurately

Cut staff costs, maximising profitability

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Optimise overall trends and pricing

Optimise season by season ordering and web sales

What are the different setups that people refer to when they talk about EPOS?

What is ‘EPOS’

The word EPOS actually stands for “Electronic Point of Sale” but it’s used in at least two or three different and often imprecise ways – including:

Just the till hardware
Or just the till software
Or both together!
Linking stock positions on one or more web sites
It can also be used more broadly to refer to an EPOS system, EPOS solution or stock management system. These all imply the far wider possibility of one or more EPOS tills and web sites being linked into a central hub computer.
Often people use the term “EPOS” by itself and then you’ll need to work out from the context exactly which ‘EPOS’ they are referring to.

In short
If it’s a good system, then it’s an amazingly productive management tool that turns numbers into useful information, and lets the retailer better understand, control, shape and guide their business.

EPOS hardware and software

“EPOS” is often used to refer to the actual physical hardware that makes up a till, known more precisely as “EPOS hardware”.

This is the stuff you can pick up and touch; the receipt printer, a monitor, scanner and cash draw (and somewhere in all of that there will also be a computer, often a fully fledged PC computer). But the term EPOS is also used to refer to the software program that runs on that hardware – the program that makes it behave like a till, the “EPOS software”.

EPOS till and system

EPOS hardware and EPOS software when combined together form a working till – sometimes people refer to this as an “EPOS till”. At other times they may refer to it as a “EPOS system” – however not always.

Sometimes “EPOS system” is used to refer to the far wider possibility of software that links one or more EPOS tills into a central hub computer.

EPOS system, stock management, solution

So an EPOS system is better than just an isolated EPOS till, because an EPOS system provides the retailer with an overview of their business and its performance; sometimes it also incorporates the retailers web sites and customer details (Customer Relationship Management, CRM for short).

In addition, if a system is comprehensive enough it can also be described as a “stock management system” or an EPOS solution. This emphasise that it offers more than ‘just’ centralised data; a good stock management system is a management tool that turns numbers into useful information and lets the retailer better understand, control, shape and guide their business.

Advantages of using EPOS

There are tens of thousands of numbers you need to know if you are to make the right decisions

In a specialist sector such as clothing and footwear there are tens of thousands of numbers you need to know if you are to make the right decisions at every level. An EPOS system is vital if you want to manage those numbers accurately and get them automatically onto web sites. Manually it is impossible!

Far more than just having lots of numbers on a computer screen

A good EPOS solution is however about far more than just having lots of numbers on a computer screen. A good system delivers the information you need in a format that makes it intelligible, taking out the ‘sometimes right’/’sometimes wrong’ approximations. For example,

A general system will display size/colour in a list that takes over 3,400% longer to assess than the same information in a size/colour grid

So retailers, without a sector specific system, have a practically impossible task on their hands. Without a specialist system it is impossible!

So what is possible with Toe To Toe’s EPOS system?

A precise understanding of your stock and sales positions by size and colour will allow you to manage stock and mark downs better in order to maximise sales. Manually it’s practically impossible; but with this digital detail in Top to Toe everything is more efficient and multiple web sites can be automatically populated .

At a higher level the vast amount of size/colour data can actually get in the way our ability to see trends, hiding what’s working and what is not…

An EPOS system that lets you make sense of the numbers is an EPOS system that is cutting staff costs and maximising profitability.

So, the retailer who can optimise detailed stock numbers, styles, and prices is optimising their sales value. They can also be tracking and keeping in touch with individual customers, ensuring they return to buy again and again.

Retailers who optimise overall trends and pricing can also maximise their season by season ordering and web sales. Retailers without a system struggle to do any of these, and for them that cost is very, very high!

System Checklist

The EPOS elements you need
for clothing and footwear retailers

In broad terms an EPOS system is built out of a number of components. Most systems will have as a base element a ‘Hub Module’, this software which pulls together all your data from tills and web sites. After this retailer’s can often add more modules as needed, such as web links, tills or customer tracking.

So a system is usually made up of the following components, some of which will have many aspects eg your hub stock management system will could be specialist v general, have extensive analysis or very little, track orders or not track orders etc, etc. Do not assume that all modules with the same name are of the same quality in every system – there are often very big differences.

EPOS System main element Note
Hub hardware A working PC per user and printer. This is normally something you already have plus you’ll also need an internet connection
Till EPOS hardware Either a PC or tablet plus receipt printer, cash draw and barcode scanner, plus you’ll usually need an internet connection
Hub software The heart of your stock system – each systems quality and features may vary enormously, check each system to ensure it is what you need. This module will often be web based.
Till EPOS software The software that runs on your till hardware – each systems quality and features will vary. This module will often be web based.
CRM software Customer Relationship Management software (CRM) – this will collect till and web site customer data and feed it to the hub system where promotions and campaigns can be targeted at specific customer types. It may also provide a customer loyalty module – each systems quality and features will vary.
Web link software The software that links your hub/tills to a web site to synchronise stock and sales – each systems quality and features will vary.
Mobile apps and hardware Software apps such as stock taking, goods received etc that works on a mobile tablet (usually linked to a wireless barcode scanner).
Services Normally some services are bundled with the system
Support Normally some support is bundled with the system

Business Solutions

EPOS System knowledge base

Top To Toe – The Total Stock, Order, Sales & Customer Solution

What Is an EPOS Business Solution?

An EPOS system is a tool that lies at the very heart of your business. It should be both efficient and easy to use for you and your staff, but also incredibly informative for when you come to make key buying, pricing and discounting decisions.

What stock to buy, from what supplier, how to price it, when to discount it and by how much are all decisions that should be made easy when looking at your central reporting hub.

Imagine your kitchen at home – the fridge within reach from your oven, and your microwave is only a few steps away – Top to Toe’s reporting engine is structured just like this! Not all systems however, provide flexible and customisable reporting in one place. For most systems its akin to an oven that’s located at the back of the garden, and a fridge located up in the loft.

What are the advantages of an EPOS system?
Efficiency and time saving
When it comes to till transactions and stock management, however long a manual approach takes, a good EPOS system will vastly reduce the time and effort involved… and staff time is expensive. By comparison with a more general system, a specialist size/colour system will save you over 90 minutes per day in time and staff costs. Accurate reports, specifically designed for clothing and footwear retailers, will also help you buy better and manage the business better. Accurate stock positions update your web sites completely automatically, allowing you to grow your sales and profitability in-shop and across numerous web sites.
Reporting
Whilst a manual sales book or a spreadsheet records the data you’ve put in, it lacks the capabilities of an EPOS reporting engine. The right EPOS system, in just a few clicks, will give you precise analysis of best/worst sellers, suppliers, seasonal trends and ‘types of item’; by profit, total sales, sell-through rate etc.A true size/ colour EPOS system, with its intuitive size/colour grids and precise reporting that is completely geared towards clothing and footwear, will take you many steps further and will be a lot faster to use than a general system.
Control
It’s all about time – almost any computer task could instead be done manually, but human time is scarce and expensive. In only seconds a good EPOS system can give you information that would take a human many days to compile.But a general EPOS system is not geared to clothing or footwear, a general system presents your numbers in a way that would take a human many hours to wade through. Top to Toe however delivers the correct information, presented in exactly the right way, and so lets you understand it immediately and take action in just seconds.
Web linking
To sell successfully on the web you have to create the products on each web site and know your accurate stock positions… in addition, as sales are made throughout the day, you need to can keep the ever-changing stock position updated. Top to Toe will do all this for you. You can run multiple web site without ever leaving Top to Toe.If you make a product in Top to Toe you can select which sites you want it to appear on and Top to Toe will do all the work, creating the product and completely automatically keeping your stock accurate. Each site can have its own selling price and sales from each site are automatically ‘beamed’ back to your hub software and shipping notes auto generated. Work that would have taken untold hours, and severely limited what you could achieve on multiple sites, is now done completely automatically and kept up to date 24/7.
What is the approximate cost of an EPOS system? – 1st year guidelines

This can vary from system to system and also depends upon what elements you need (see our System Checklist). Note that elements/features vary between systems. Specialist systems are built for specific industries to minimise stock entry time, and to maximise the features and possible reports that can be customise to suit the retailer’s needs.

If you buy a general system, but have a specialist requirement, then this will be very expensive in the medium/long term. Excluding hardware, for a main hub system and software for one till, a low specification general system might be in the region of £60 per month; extra modules will add to this cost. The good news is that there may also be a more specialist entry level option for a similar price; while a better specified specialist system could start at £100 per month.

There is also usually a ‘start fee’ per system which is normally a few hundred pounds and most systems include a services/training bundle of varying quality. Till hardware may be available as a rental from £20 – £50 per till per month, or to purchase outright from £750 – £2000 subject to specification.

Why is scalability important to me in an EPOS system?

EPOS systems can take a little bit of time to start, as you get used to and learn their full capability. But if you have bought the right system its almost inevitable that you will want more than your original ‘must-have’ list. For example, it’s sensible to start with getting your stock into the system and processing sales, before moving onto reporting and analysis to improve your merchandising, buying and sell-through rate.

This implementation process may take a few months, but once you are fully in command you may also want to track customer purchases (CRM). Later you may want to add a loyalty scheme and a link to your web site. Still later you may decide that strategically selling end of lines and slow sellers on Amazon or eBay would really boost your profit and cash flow.

Of course, none of this might happen. If you bought the wrong system in the first place you may well find yourself struggling so hard with the basics that you never get your head above the parapet to think that CRM and links to multiple web sites are a realistic possibility. But if you do want these then of course its vital that the system supports them to a good standard.

Remember, do not assume that all modules with the same name are of the same quality in every system – there will almost certainly be very big differences. So the last thing you want to do is change EPOS systems because they’re not suitable for you as you grow and develop, or because they’re not capable of assisting you in an ever evolving, ever changing retail world. That’s a really good way of wasting two or three years of growth and falling further behind your more nimble competitors.

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020 3376 5888

Top to Toe, Senator House,
2 Graham Road, Hendon,
London NW4 3HJ

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